
Speaker: Prof. Shlomo Berkovsky
DEIB - Conference Room "E. Gatti" (Bld. 20)
May 20th, 2025 | 3.00 pm
Contact: Prof. Salvatore Andolina
Abstract
On May 20th, 2025 at 3.00 pm the seminar titled "Boosting User Trust to Increase the Uptake of Recommendations" will take place at DEIB Conference Room "Emilio Gatti" (Building 20).The level of trust a user places in a recommender is crucial to the success of recommendations. Although prior work established various factors that build and sustain user trust, their comparative power and impact on the uptake of recommendations received less attention. We conducted a user study examining the impact of various recommendation interfaces and content selection strategies on user trust. Following this, we conducted another study that evaluated the impact of including proponents (people or avatars) in the interface. Our results can inform the design of future recommender system interfaces.